Memes about the real estate business are fine, so long as they’re not making fun of clients. ![]() Including a meme in your real estate newsletters is a great way to lighten up your content, show off your sense of humour and connect with your readers in a more casual way. They’ve become a huge part of online culture - so much so that yes, real estate memes are a thing, too. To make your listing of the week (or month) really pop, make sure to use the best, most eye-catching listing photo, and call out just a few of the spectacular details - you want your readers to have to click the call-to-action in order to get all the info. Or maybe they know someone who they think would love your listing, and they’ll forward your newsletter. Maybe they are looking, but hadn’t considered the listing until seeing it in a new light. Some of your subscribers might not be looking to buy, but maybe a particular listing will pique their interest. Promoting a standout listing - it has to be special in some way in order to engage your readers - is a powerful way to expand the reach of your listing and boost click-through traffic to your real estate website. You could also use Instagram Stories to invite followers to submit questions, increasing your pool and creating an opportunity to invite your Instagram followers to subscribe to your newsletter for the answers. ![]() Then, pick one question to answer per issue. In every issue of your newsletter, invite your readers to submit their burning questions about buying, selling, the local market, home renovations and design trends. Except instead of answering questions about relationships, you’re answering questions about real estate. Think of this idea like a mini advice column. You could even host a giveaway where your subscribers can enter to win a gift card to the featured business (tip: mention “giveaway” in your newsletter subject line to increase your open rate). You could share your favourite dish or product (or give an insider tip) or include a mini Q&A with the owner. To make this idea a hit, go beyond just listing the business name and linking to their website. Shining a light on your favourites is a great way to send customers their way, build relationships with your community and further demonstrate your local expertise. Supporting local businesses has become a priority for many over the last few years. Speaking of local know-how, here’s another way to share the local love: give shoutouts to local businesses. You can give the feature a spot with a photo and some highlights, and then link out to a full-length version on your real estate blog. This idea could also be rolled out as a regular or semi-regular feature in your newsletter. You can dedicate an entire newsletter issue to a neighbourhood (this is an opportunity to have fun with the design and branding), covering the basics like geographical boundaries and population alongside interesting details about local landmarks, parks and neighbourhood favourites. Highlight your knowledge in your real estate newsletter through neighbourhood profiles. Local expertise is a huge part of what makes a real estate agent’s services valuable. Keep reading for great content ideas and inspiration that you can put to use in your 2022 real estate newsletters. This post is all about that fresh content. But then there’s your real estate newsletter - it requires creativity, strategic thinking and fresh content. Open house invitations and drip campaigns pretty much take care of themselves. ![]() ![]() Īmazing! Email marketing can be a hugely effective tactic for real estate agents. So, you’ve decided this is the year you’re going to reignite your real estate email marketing strategy.
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